Signals and trends
What your market is doing, scored against your brand
A trend feed is easy to build and nearly useless: it optimises for volume, and volume is exactly what a small marketing team does not have capacity for.
Availability: Available
What it does
- Scores trends and cultural moments for relevance to the workspace's brand rather than listing everything moving
- Tracks what competitors are shipping
- Alerts on the specific signals the workspace chooses, not on everything
- Feeds relevant signals into the next calendar instead of parking them in a separate dashboard
In practice
Relevance scoring is the product here. Everything else — the sources, the alerting, the competitor tracking — is table stakes that becomes noise without it.
Signals landing in the calendar rather than in a dashboard is what closes the loop. A trend you read about and do not act on is entertainment; a trend that becomes a slot with a rationale is marketing.
This is where the system stops being a pipeline. What comes back from the market changes what gets planned next, using the same brand record that shaped the last plan.
Where it sits in the loop
- Reads from
- Brand and positioning, Publishing
- Feeds
- Content calendar, Planning
What this does not do
- Coverage depends on which sources you connect. Obelo does not claim visibility into a platform, region or competitor you have not given it a way to see.
- Relevance is scored, not decided. A high score is an argument for a slot, not an automatic one.
- The signals entitlement starts at Starter Pro. It is not granted on the trial or on Starter — see the plan table below.
Plan entitlement
All listed capabilities are available. These rows show which capabilities each plan includes; access begins through the waitlist during the pre-launch period.
| Plan | Signals and trends |
|---|---|
| Trial | Not included |
| Starter | Not included |
| Starter Pro | Included |
| Growth | Included |
| Enterprise | Included |
What we claim, and what backs it
Each statement below is a governed record with an owner, a review date and its supporting evidence. Nothing on this page asserts a customer outcome, because no customer evidence has been approved for publication.
Trends, cultural moments and competitor movement are scored for relevance to the workspace's brand, and the signals feed the next calendar rather than a separate dashboard.
Coverage depends on the sources you connect.
Evidence
- The public launch-state registry publishes signals and trends as generally available.
- The signals entitlement is granted from Starter Pro upwards, and not on the trial or Starter.