Planning
Brief it the way you would brief a person
The gap between a general-purpose chat box and a marketing plan is context. Planning starts from your brand record and your own documents, so the first draft is arguable rather than generic.
Availability: Available
What it does
- Turns a plain-language objective into a campaign plan with a shape, an angle and a channel mix
- Grounds the plan in the workspace's brand record rather than in a general model's guess at your category
- Reads documents you already have — briefs, research, positioning decks — from the sources you connect
- Produces copy shaped per channel instead of one post reposted five times
- Revises by conversation: changing the angle does not mean regenerating the plan from scratch
In practice
A brief here looks like a sentence: plan a Q1 launch for the new tier, aimed at agencies, leaning on the multi-brand story. What comes back is a plan with a rationale attached to each decision, not a list of post ideas.
Because the plan cites the brand record and the documents it drew on, disagreeing with it is concrete. You are arguing with a stated reason, which is a much shorter conversation than arguing with a tone.
Long-running generation moved off the request path in April 2026, so a plan for a full quarter returns a job handle immediately and reports progress instead of holding a browser tab open until it times out.
Where it sits in the loop
- Reads from
- Brand and positioning
- Feeds
- Content calendar, Production
What this does not do
- It plans marketing content. It does not set your commercial strategy, your pricing or your product roadmap.
- Document grounding covers the sources you connect. Nothing is read from a system you have not linked, and nothing is inferred from a document you have not given it.
- A plan is a proposal. Nothing is scheduled or published because a plan suggested it.
Plan entitlement
All listed capabilities are available. These rows show which capabilities each plan includes; access begins through the waitlist during the pre-launch period.
| Plan | Planning |
|---|---|
| Trial | Included |
| Starter | Included |
| Starter Pro | Included |
| Growth | Included |
| Enterprise | Included |
What we claim, and what backs it
Each statement below is a governed record with an owner, a review date and its supporting evidence. Nothing on this page asserts a customer outcome, because no customer evidence has been approved for publication.
A campaign described in plain language returns a plan grounded in the workspace's brand record and in the documents that workspace has imported, and the plan can be changed by asking rather than by starting again.
Document grounding covers the sources you connect.
Evidence
- The public launch-state registry publishes planning as generally available.
- Every published plan, including the trial, grants the planning entitlement.