Production
Made to the brief, and checked before you see it
Generation is the easy half. The useful half is refusing to show you the output that missed, and sending it back for another pass instead.
Availability: Available
What it does
- Produces copy and creative against the brief the plan already set, not against an empty prompt
- Composes images in layers rather than emitting one flat generated picture
- Writes video scripts alongside stills, from the same brief
- Grades every asset against the workspace's brand rules before surfacing it
- Returns failures to the pipeline for another pass instead of putting them in front of a person
In practice
Layered composition matters because a flat generated image cannot be corrected. A layered one can have its logo swapped, its type re-set and its crop changed without regenerating anything, which is what makes the output editable rather than disposable.
The quality gate is the part that changes how the tool feels. Anything that fails the brand check goes back around; you see the pass, not the pile. Composition and the brand identity guide both moved onto Claude Opus in March 2026, which is where the current output quality comes from.
The brief the pipeline works from is the one the calendar slot already carries. Nobody re-describes the campaign to a second tool.
Where it sits in the loop
- Reads from
- Brand and positioning, Planning, Content calendar
- Feeds
- Publishing, Review and export
What this does not do
- It produces to a brief. It is not a general image or copy generator with a free-text prompt box bolted to your brand.
- The quality gate enforces your recorded brand rules. It cannot enforce a rule you have never written down, and it is not a legal or regulatory review.
- Nothing produced here is scheduled or published automatically.
What we claim, and what backs it
Each statement below is a governed record with an owner, a review date and its supporting evidence. Nothing on this page asserts a customer outcome, because no customer evidence has been approved for publication.
Copy and creative are produced against the brief the plan already set, and every asset is graded against the workspace's brand rules before a person sees it.
Evidence
- The public launch-state registry publishes production as generally available.
- A dated, shipped release covering Brand Identity Guide generation and the production composition agent.