01
Now Available
One system for the whole marketing function.
Strategy, planning, production, publishing. Obelo holds each as part of one system rather than four, so context carries forward instead of being re-entered.
Obelo in action
Launch your next campaign
One connected workflow
Context ready
Positioning, voice, identity, audience, and guardrails are held in one source.
Brand source complete
The problem
Five tools, and your strategy is in none of them.
Each one starts from an empty page. So the same handful of decisions get restated every week, slightly differently each time, and nothing that worked last month is present when you plan the next.
Design tool
Palette, fonts, logo placement
Re-entered
Scheduler
Channel, cadence, timing
Re-entered
Chat assistant
Voice, audience, what not to say
Re-entered
Email platform
Audience, offer, tone
Re-entered
Spreadsheet
What is running, and when
Re-entered
How Obelo works
From brand context to work that performs.
Obelo understands your brand, turns that context into a campaign, then carries what works into the next one.
02
Plan and create
Campaign strategy
Content calendar
On-brand creative
03
Publish and improve
Campaign ready
A clear plan, built around your goal
Connected loop
Derivation
Nothing here started from a blank page.
Different occasions, different formats, one set of rules underneath. Voice, palette, and guardrails are held once and applied to everything, so the work does not drift between one channel and the next.
Ramadan
- Warm, reverent tone
- Deep violet palette
- No commercial urgency
Independence Day
- Confident, plain voice
- National palette
- Heritage imagery
Cultural series
- Same voice, new subject
- Series typography
- Respectful framing
Easter
- Soft, hopeful tone
- Pastel palette
- No hard CTA
IllustrativeThese assets were produced by Obelo. The traces shown are examples of the rules that govern generation, not a per-asset audit trail.
Connections
Obelo connects the tools your team already uses.
Bring in what your brand knows. Send finished work to every channel. Obelo keeps the context connected in between.
Obelo learns from
Website
Obelo publishes to
The loop
Plan, produce, publish, and what comes back.
Each stage reads from and writes to the same source. What the last campaign taught you is already in place when you plan the next one, rather than living in someone's memory.
01
Plan
Goals become a calendar, with the reasoning attached to each slot.
02
Produce
Copy and creative made to brief, checked against your rules before you see them.
03
Publish
Scheduled and delivered to the channels you have connected.
04
Learn
Performance and search signals come back in, and shape what gets planned next.
What worked feeds the next plan.
What is in it
Four stages, one system.
The same four stages the rest of this page is organised by, and the same four the product is organised by. Nothing here is a separate tool you have to wire up.
Strategy
- Brand read from your site in one step
- Positioning, audience, and voice as structured fields
- Words to use, words never to use
- Claims that need review before they ship
Campaigns
- Calendars built around your goals and the moments that matter
- Briefs and campaign plans in plain language
- Copy and creative produced to brief
- Every asset checked against your rules before you see it
Channels
- Your site and blog as a destination, not an afterthought
- SEO rank and GEO citation tracking, over time
- Scheduling and delivery across connected accounts
- Platform-native shaping rather than one post reposted
Results
- Search and AI-citation tracking over time
- Review, sign-off, and export for whoever needs it
- Market and competitor signals worth acting on
- Performance per channel in one view
The fair question
Why not just use ChatGPT?
A general-purpose chat box gives you a helpful writer and an empty page, every time. That is genuinely useful, and it is not a system. The difference shows up in the second month, not the first hour.
A chat box
A blank page, every session
Obelo
Your strategy is already there
A chat box
You remember the brand rules
Obelo
The rules are held once and applied
A chat box
You check the output
Obelo
A quality gate checks it before you see it
A chat box
Nothing carries between sessions
Obelo
What worked feeds the next plan
Free marketing system scorecard
Find the gap before you add more output.
Assess the five parts of your marketing system, get a clear breakdown, and carry your audience, objective, and channel choices into Obelo.
Get your scoreAbout 5 minutes. No email gate.
- 01Foundation
- 02Audience
- 03Objectives
- 04Channel mix
- 05Learning loop
Simple, transparent pricing.
Compare plans now, then join the waitlist for access. Move up when the work does.
Trial
$0USD
Free for 7 days
7-day free trial to extract your brand and test the strategist.
Join the waitlistStarter
$79USD/mo
or $63/mo billed annually
For lean teams that need strategy and branded content without the overhead.
Join the waitlistStarter Pro
$129USD/mo
or $103/mo billed annually
For one-brand teams that want Trends and Publisher without multi-brand overhead.
Join the waitlistGrowth
$199USD/mo
or $159/mo billed annually
For in-house teams and agencies running multiple brands and active publishing.
Join the waitlistEnterprise
Custom pricing
For agencies and large teams that need unlimited everything with custom support.
Contact the enterprise teamPrices are in USD. Annual figures are equivalent monthly amounts billed annually. Applicable taxes may be added.