SEO and AI answers
Rank on Google. Get cited by the assistants.
Buyers increasingly ask an assistant instead of a search box. Both surfaces matter, they fail differently, and only one of them has twenty years of tooling behind it.
Availability: Available
What it does
- Tracks where the brand ranks in Google over time, against a baseline captured when the brand record was built
- Tracks GEO — whether AI answer engines cite the brand, and for which questions
- Surfaces technical and content gaps with the fix attached rather than as a score
- Turns gaps into briefs aimed at the specific queries the brand is not winning
- Feeds those briefs back into planning, so a visibility gap becomes calendar work rather than a report
In practice
GEO is worth naming separately because it behaves differently from SEO. A page can rank well and never be cited, and a page can be cited constantly from a position nobody clicks. Tracking one and assuming the other is how brands discover they have been invisible in assistant answers for a year.
Findings arrive as briefs, not as a dashboard. A gap that does not turn into a piece of work is a gap you will still have next quarter.
SEO audits and bulk suggestion runs moved onto asynchronous jobs in April 2026, so a site-wide audit no longer has to fit inside a request timeout.
Where it sits in the loop
- Reads from
- Brand and positioning, Publishing
- Feeds
- Planning, Content calendar
What this does not do
- It measures and briefs. It does not edit your website, and it does not ship technical fixes to your CMS for you.
- Ranking and citation are third-party outcomes. Obelo reports what it observes; it does not promise a position, a citation or a timeframe.
- Premium SEO signals and local SEO are Growth and Enterprise entitlements. Lower plans see the tracking, not the premium signal set.
Plan entitlement
All listed capabilities are available. These rows show which capabilities each plan includes; access begins through the waitlist during the pre-launch period.
| Plan | SEO and AI answers |
|---|---|
| Trial | Not included |
| Starter | Not included |
| Starter Pro | Not included |
| Growth | Included |
| Enterprise | Included |
What we claim, and what backs it
Each statement below is a governed record with an owner, a review date and its supporting evidence. Nothing on this page asserts a customer outcome, because no customer evidence has been approved for publication.
Obelo tracks where a brand ranks in Google and whether AI answer engines cite it, and turns the gaps it finds into briefs aimed at the queries the brand is not winning.
Premium SEO signals are a Growth and Enterprise entitlement.
Evidence
- The public launch-state registry publishes SEO and AI answers as generally available.
- Premium SEO signals are granted on Growth and Enterprise only.
- A dated, shipped release moving calendar generation, SEO audits, bulk SEO suggestions and document upload onto asynchronous jobs with progress reporting.